Blah Blah Flowers

An exhaustive twenty seconds of looking at Google seems to suggest I'm not alone in my despisement (despisiminination?) of the Wrigley's Gum 'Mastication for the Nation' ads running on TV and in the cinema at the moment. A Rasta poet is performing his latest epic on tasteless chewing gum, someone gives him some Wrigley's and overcome with the flavour he abandons the gig, and spacetime, to float a boat down the Thames to announce the news to anyone in loudhailer range. As he's floating past the Houses of Parliament the ad comes to an end, presumably because as he's black and shouting the police assume he's a terrorist and blow the boat to pieces. It's impossible to point to one specific thing that sucks about this advert, it has an all-pervading whiff of evil about it, from the appalling gurning of the guy playing the poet to the annoying nudge-nudge of the slogan, "'Mastication' ay? Do you like to 'masticate' squire? I bet you do, I bet you do!"

If, for some reason, you wish to learn more, the official website is, unsurprisingly, at masticationforthenation.com. What's extra-specially annoying is that here's another ad campaign that's co-opted the vocabulary of 'revolution' to flog us goods.

Labels: adverts, annoying, Television